The Samsung Galaxy S4 will include a new car-safe feature called S Voice Drive.
S Voice Drive will activate when starting up your car, syncing to the vehicle via Bluetooth.
When receiving a text message, S Voice Drive will alert the driver that a message came in and give the option to read the text aloud through the car's speakers. The driver can then reply to the text message with voice dictation, or cancel to respond later.
It will also extend the regular S Voice features, letting users make calls and dictate text messages as well as check the weather or use navigation features with their voice.
"It can act like a personal assistant," Samsung director of product marketing Ryan Bidan said during the Galaxy S4 launch announcement.
New S Voice for a new Galaxy S4
Samsung first introduced S Voice with the Galaxy S3 as its voice control answer to Apple's Siri.
S Voice Drive was announced along with the Galaxy S4 at a bizarre launch event involving a series of skits.
The Galaxy S4 was unveiled as the world's most powerful smartphone, packing a 5-inch 441ppi HD display, a 1.6GHz octo-core processor, 2GB of RAM, and Android Jelly Bean 4.2.1.
It will also offer new features like Smart Pause and Smart Scroll eye tracking and Air View to activate the phone by hovering a finger above the screen.
Check out our hands-on video below: